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How to Build a Better Homepage

Posted by Kelly Repka

Here are some of our favorite tips from Brand Builder Solutions' ebook How To Build a Better Homepage.

A homepage is the introductory page of a website. Think of it as the face of your company. It contains the most relevant information about your business. For this reason, building a quality homepage, with good CTAs, messaging, and navigation, is very important.

 

Inbound Is Always Changing, Need Help Keeping Up?

Posted by Kelly Repka

There are ways to prepare yourself for each new stage.

 

Inbound relies almost entirely on connecting with people (new leads and reliable customers, alike) online. As a result, changes in inbound marketing practices and strategy, hit us almost as quickly as the shifts in technology.

 

How to Get Your Questions Answered in a More Efficient Way Through Email Correspondance

Posted by Matthew Boland

I am starting to learn that efficiency is everything. My day (and probably most of your days) is comprised of what feels like hundreds of different projects. And every time an item is crossed off of my list, it seems that there are more added to it. As a company, we have put a higher emphasis on efficiency, not just as individuals, but as a team. 

Do people REALLY want to read your blog?

Posted by Kelly Repka

Blogging has become an integral part of the inbound marketing world. When piecing together a strategy to increase leads, setting up a company blog is almost always a given. In fact, Marketers that focus on blogging are 13x more likely to have a positive ROI, according to HubSpot.

Reasons You Should Take the HubSpot Inbound Certification Test

Posted by Kelly Repka

Debating taking the HubSpot Inbound Certification Test? Trust me, it's worth it.

 

I recently made the decision to get the HubSpot Inbound Certification, realizing that holding off on it any longer was actually a disadvantage. Because life gets busy, it is all too easy to put this task on the back burner, however, this test is more important than most realize. By taking just a few minutes to weigh the cost to the benefits, you’ll start to agree.

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